Unlock Your Brand's Potential
in Just One Week
Gain the clarity and confidence to strategically position your business for sustainable growth.
In today's crowded marketplace, a powerful brand isn't a luxury—it's a necessity.
At Ethos, we understand the challenges you face in standing out and connecting authentically with your audience. That's why we've crafted the Brand Blueprint: an in-depth guidebook delivered in one week that provides you with a tangible roadmap to elevate your brand and propel your business forward with clarity and confidence.
WHAT IS A BRAND BLUEPRINT?
The Brand Blueprint is the first step in the journey to a strategic brand.
It’s a week-long process that provides you with a 40+ page deck filled with customized insights to shape your brand, including:
Brand Substance: The beliefs, commitments, and principles that shape who you are
Positioning: Your people, your market and, most importantly, what makes you different
Brand Persona: Your unique brand personality & voice
Communication Framework - The story you tell to hook your ideal clients
Creative Direction - A visual representation of your brand, as well as website and social media guidance
Brand Presence - Recommendations on how to bring your brand to life with your website, social media content, and marketing collateral
The Brand Blueprint is for you if…
you’re considering a brand refresh but not sure where to start.
you’re struggling to define your brand's unique value in a crowded market.
you are getting low quality leads that aren’t aligned with your ideal clients.
you have inconsistent messaging that isn’t attracting your target audience.
you’re not quite ready for a full brand/website redesign but you want a preview of the experience.
WHAT’S INCLUDED
Comprehensive Deliverables Tailored for Your Success
40+ Page Brand Blueprint
Dive deep into your brand's foundation, positioning, messaging, and creative direction. This guideline serves as a lens to bring your brand strategy into focus.
1:1 Brand Blueprint Session
Engage in a personalized session where we'll walk you through the blueprint, ensuring clarity and alignment. Plus, receive a video recording for future reference.
Customized Guidance
Receive actionable recommendations on brand strategy, creative direction, and marketing activation tailored to elevate your brand and drive business growth.
OUR PROVEN PROCESS
A streamlined journey
to brand excellence
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We gather your key information, data, and vision to set the stage for our brand research.
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We'll delve into your business's core, understanding your goals, challenges, and aspirations.
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Our team analyzes market trends, competitor positioning, and audience insights to craft a unique brand strategy.
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We compile our findings into a comprehensive Brand Blueprint, detailing every aspect of your brand's strategy.
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Engage in a 1:1 session where we present and handoff the blueprint, ensuring you're equipped to implement it with confidence.
“The package was 100% what I needed to help me launch my business! I knew I wanted a strong, clear and attractive foundation from which to build, but just didn’t know how to do that on my own - Victoria’s team got me there!”
— Katie, Founder of Rooted Resilience
ABOUT ETHOS
Hi I’m Victoria, founder & principal of Ethos Brand Studio
A lifelong student of art, design, and business, I pursued a 15 year career in marketing for global purpose-driven brands including Oxfam and Harvard University. When I took the leap to found Ethos (formerly Victoria & Co. Digital) in 2020, I knew I wanted to bring that branding & marketing acumen to small-but-mighty business owners. I pride myself on taking the lessons learned at the world’s most impactful organizations and making them easily accessible to purpose-driven business owners.
We’ve created strategic brands and stunning websites for the regions top creative entrepreneurs — and now we want to apply our strategic brand and web expertise to elevate passionate founders and marketers like you.
Ready to Elevate Your Brand?
There’s no need to wait in brand limbo. With Ethos' Brand Blueprint, you gain a strategic partner dedicated to uncovering your brand's true potential. Join our community of purpose-driven businesses who've transformed their branding and seen tangible growth.
FAQs
Have Questions? We've Got Answers.
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The Brand Blueprint is an intensive, week-long process that provides a roadmap for your brand. It's a taste of what a full custom branding project entails, offering actionable insights and strategies.
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We're here for you! Post-Blueprint, we offer additional services to help implement the strategies outlined. Let's discuss the best path forward for your brand.
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Yes, we've optimized our process for a seamless remote experience, ensuring flexibility and convenience for our clients.
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Absolutely! Whether you're a startup or an established business, the Brand Blueprint is designed to provide clarity and direction tailored to your unique needs.
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This is a one-week offering and therefore we request 100% of the $995 fee upon booking. If you need to reschedule your Brand Blueprint, simply let us know and we'll do our best to accommodate you!
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Not much from your side! All we need from you is 30 minutes to fill out our questionnaire and an hour to review our Brand Blueprint recommendations. Let us do the work of clarifying your brand strategy and enjoy your personalized insights on demand.