How to Uncover Your Brand Purpose
WHAT DO YOU STAND FOR?
You already know about the importance of branding to grow your business. But there's something even more foundational to your brand than your logo or color palette. Something that's at the root of cultivating deep, long lasting connections with your clientele and setting your brand apart from the rest.
I'm talking about your purpose. Can you articulate your brand purpose?
If you haven't defined your brand purpose yet, don't worry. We've got something for you… (scroll down)
What is a brand purpose?
Your purpose is reason your business exists, beyond making a profit. We're talking about the 30,000 foot view of why you do what you do. It's the reason you chose this path and not the millions of other options out there.
But why does defining your purpose matter? Simply put, today's consumers have higher standards. They expect brands not only to do great work or make great products, but also to understand their influence in their corner of the world. We live in a world where businesses are no longer solely defined by profit margins but by the values they uphold and the impact they make - and that starts with purpose.
But let's be clear: you don't have to be a nonprofit, a social enterprise, or a B Corp to have a brand purpose or make a difference in your little corner of the world.
Are you an interior designer? Talk about bringing more beauty and inspiration to the world, one room at a time. Maybe you prioritize small-batch or sustainably-made home furnishings.
A wellness spa? Share your passion for healing. How does that healing start a ripple effect to create a more peaceful world.
A landscape architect? Highlight the impact of outdoor spaces on the happiness and health of their inhabitants. How can you bring that benefit to more communities in need?
A skincare specialist? Speak to empowering your clients to be their best selves and how that has a knock-on effect to help them embrace their individuality and inspire others to do the same.
Our purpose? We empower the movement of business for good. We believe business can be a force for social good, and we work to amplify the impact of purpose-driven brands. Our work helps purpose-driven businesses weave their unique ethos into every aspect of their brand - from their identity to their digital presence and beyond.
To help you get started, we've crafted a Brand Purpose Worksheet with 15 thought-provoking prompts that will guide you in uncovering your brand's purpose. We hope that this worksheet isn't just a document, but a catalyst for transformation.
Here's what you'll gain:
Clarity on what drives your brand beyond profits
Inspiration for creating meaningful connections with your audience
A roadmap for aligning your values with your actions
Ready to ignite your brand's purpose? Click here to download the free worksheet!
P.S. Once you've gone through the questions, feel free to share your brand's purpose journey with us—we'd love to hear your story!
